HTWCC - Ch. 3

Question 1

Key Qualities of compelling headlines

Answer 1

1. GrabsAttention.
2. ScreensandQualifiesProspects.
3. DrawsReadersintotheBodyCopy.
4. Communicatesthe“BigIdea.”
5. EstablishesCredibility.

Question 2

5 Headline Templates to Make More Sales Today

Answer 2

1. The “How-To” Headline.
2. The “Transactional” Headline.
 3. The “Reason-Why” Headline.
 4. The “Probing Question” Headline.
 5. The “If-Then” Headline.

Question 3

1. Grabs Attention

Answer 3

Your headline’s number-one job is to arrest the prospect’s attention with a single “big idea”

Question 4

2. Screens and Qualifies Prospects

Answer 4

Choose specific words that segment out the exact prospects you want to reach. Headlines that apply to everyone can just as easily apply to no one.

Question 5

3. Draws Readers into the Body Copy

Answer 5

Your headline’s job is to convince readers to … keep reading.

Question 6

4. Communicates the “Big Idea.”

Answer 6

What is the one true benefit of your offer, and how can you communicate that to your prospects? Put that into your headline.

Question 7

5. Establishes Credibility.

Answer 7

If you can establish some authority in your headline or prehead, you will be far ahead of most copywriters.

Question 8

The “Transactional” Headline (example)

Answer 8

E.g., try these 5 tactics for a week, and be twice as productive

Question 9

3. The “Reason-Why” Headline. (Example)

Answer 9

E.g., 7 Reasons you should be using social media in your marketing

Question 10

4. The “Probing Question” Headline.

Example

Answer 10

E.g., Do you wish more people bought your book?

Question 11

5. The “If-Then” Headline. (Example)

Answer 11

E.g., If you can follow a recipe, you can write better headings