Hoja 1

Question 1

Possession utility

Answer 1

Value or usefulness that comes from a customer being able to take possession of a product

Question 2

Time utility

Answer 2

Having products available when they are needed by customers

Question 3

Place utility

Answer 3

Having products available where they are needed by customers.

Question 4

Form utility

Answer 4

Product’s being in a form that can be used by the customer and is of value to the customer.

Question 5

Logistics

Answer 5

Part of supply chain management that controls the
efficient flow and storage of goods.
Information between the point of origin and the point of consumption in order to meet
customers’ requirements

Question 6

Supply chain management

Answer 6

Encompasses the planning and management of all activities involved in logistics management activities.

Question 7

Tailored logistics

Answer 7

Groups of customers with similar logistical needs are provided with logistics service appropriate to those wants

Question 8

one-size-fits-all logistics approach (mass logistics)

Answer 8

Every customer gets the same type and levels of logistics service

Question 9

Customized customer

Answer 9

The customer desires a product offering that is highly tailored to the customer’s exact preferences.

Question 10

Customer service.

Answer 10

The ability of logistics management to satisfy users in terms of time, dependability, communication, and convenience