Heuristics & Dual Process Model

Question 1

What model is this based on?

Answer 1

Dual Process Model

Question 2

Heuristics definition

Answer 2

Mental shortcuts that occur during system 1 thinking that apply a simple rule to quickly generate a probable answer. Done with little thought and rational thinking so it is prone to cognitive biases.

Question 3

Cognitive Biases

Answer 3

Patterns of thought that are consistent, but inaccurate

Question 4

3 types of cognitive biases

Answer 4

Anchoring Bias, Peak-end rule, framing effect

Question 5

Anchoring Bias

Answer 5

The tendency to rely too heavily on the first piece of information offered (“the anchor”) to make decisions that follow after.

Question 6

Dual Process Model

Answer 6

The dual process model of human cognition states that decision-making can be described as function of both an intuitive, quick and effortless method of thinking (System 1) and a rational, slower mode of thinking that requires more effort (System 2)

Question 7

Cognitive Load

Answer 7

The amount of working memory resources being used up. When it is too high, ego depletion may occur or System 1 may be used.

Question 8

Ego Depletion

Answer 8

A loss of self control or willpower when mental resources are used up