Hesmondhalgh - Culture industries theory

Question 1

What did Hesmondhalgh believe?

Answer 1

Companies need to minimise risk + maximise audiences to be successful

Question 2

What pattern to cultural industries follow?

Answer 2

The normal capitalist pattern of increasing concentration + integration

Cultural production owned by + controlled by few conglomerates

Question 3

How did Hesmondalgh believe companies could do this? (4 ways)

Answer 3

• Work across variety of media platforms + technologies
• Focus on popular genres/formats/stars
• Have detailed marketing campaign
• Control release schedule = Release films at same time in all countries to reduce risk of piracy + lose profit, or release i. stages to make audience think its exclusive