Halfpenny industry Flashcards
How much was the bread market worth in Keeland in 2024?
K$2.5 billion - large market means competition
What are the 3 categories of bread producers in Keeland?
- Large plant bakeries
- In store bakeries
- High street and artisan bakers
What are the characteristics of large plant bakeries?
- Mass produce pre-packaged bread products
- Extended shelf life
- B2B
- Efficient but reliant on retailers
What are the characteristics of high street and artisan bakers?
- Small scale unpackaged products
- Limited shelf life
- B2B or B2C
- Premium trend highlights changing demand
What are the characteristics of in-store bakeries?
- Located within supermarkets
- Sell fresh unpackaged products
- Shorter shelf life
- B2C
- Freshness a risky threat to HP
What is the market share by sales volume in 2024?
- Large plant bakeries - 80%
- In-store bakeries - 15%
- High street and artisan - 5%
How many large plant bakeries are there in Keeland?
- 5 including Halfpenny
- 4 sell under their own name (inc Halfpenny)
- 1 makes bread for supermarkets to sell under their own branding - pressure pricing and takes up shelf space
- Few competitors but private label bread is a growing threat to HP
- Concentrated market so differentiation is key
What is the market share by sales value in 2024?
- Large plant bakeries - 70%
- In-store bakeries - 22%
- High street and artisan - 8%
What has happened to the market for pre-packaged bread over the past 5 years?
- Declined due to move towards fresher products and health reasons
- HP need to evolve or risk losing relevance
- Key will be to reinvent production offering whilst keeping costing down
What is changing the bread industry?
- Tech advancements
- Changing consumer preferences
- Sustainability concerns
How is the industry trying to be sustainable and eco friendly?
- Sourcing ingredients from sustainable farms
- Reduce energy consumption through energy efficient ovens
- Sustainable packaging
- Expectation nowadays - cost control key
- Needed to maintain retailor relationships
How are artisanal and specialty breads impacting the industry?
- Growing demand - reaction against automation
- Mass production struggles to compete with artisan appeal
- Bakers balancing automation with craftsmanship - efficient
- Possible premium range for HP
How is the industry adapting to health and wellness trends?
- Consumer demand for healthier bread shaping production practices
- Rise of low carb, high protein and gluten free diets
- Experiments with alternative flours for better nutrition
- HP must adapt to health trends or lose relevance
- Can either edit or reinvent, latter more expensive
- Cant’ just be a gimmick, has to be genuine
How is personalisation and customisation impacting the industry?
- Growing - scale efficiency makes it tricky for HP
- Advanced production techniques and digital ordering systems enabled customisation
- Customisation enhances consumer satisfaction and loyalty - key challenge as mass production struggles to combat
How do plant based ingredients impact the industry?
- Usage of plant based ingredients and dairy alternatives expanding
- Growing market - not just a trend
- Also contributes to sustainability goals
- Innovate without hurting margins
How are advanced baking techniques changing the industry?
- High pressure processing (HPP) extends shelf life without the need for preservatives
- Fermentation process being refined to enhance flavour and nutritional value
- Cold plasma tech being explored to improve safety and quality of products by reducing microbial load
- HP needs to keep pace
- New tech can improve efficiency but at a cost
What’s the key to the future?
- Stay ahead of trends
- Tapping into growing markets without drastic change by tweaking recipes
What is a key interest of Trey Halfpenny?
Modernising production and adhering to quality control standards
What are the unique characteristics of bread making according to Trey?
- Production and distro as quick as possible
- Chorleywood Bread Process (CBP) and addition of preservatives employed to extend shelf life without compromising on quality
What unique process is employed at Halfpenny?
High speed mixing in CBP
What plays a significant role in the industry?
Automisation as it ensures consistency and efficiency
What does Trey think will impact the bread industry in the future?
- Rely heavily on agricultural products, susceptible to crop failure and climate change
- Sustainable sourcing of products
What are Halfpenny doing for the environment?
- Minimising food waste
- Optimising resource use through reducing packaging waste and improving supply chain efficiency
Does Trey recognise the need of adapting to market trends?
Yes
