Halfpenny company background Flashcards
What does halfpenny do?
Produce and sell bread
When was halfpenny founded?
1891
What was the progression on store numbers throughout the 1900s?
1905 - 3
1912 - 10
1940 - 30
Why was 1948 an important year?
- Joseph Halfpenny became managing director
- No longer had stores
- Focused entirely on production
What did Joseph do in 1952?
Invested in the start of the art slicing and packaging tech
When was the first period of rapid growth?
1980s - due to emergence of supermarkets
Who oversaw the period of rapid growth?
Paul Halfpenny, negotiated deals with 3 leading supermarkets
When did the company relocate to it’s new (and still current) production facility?
1985 - in central Keeland
When was the distribution centre opened?
1999 next to production
When did halfpenny start selling packaged rolls and multi-seed loaf?
1999
What are the plans moving forwards?
- Extend product range to combat slow growth, Harry Chang to help
Who owns and runs the company today?
- Halfpenny family still own
- Trey Halfpenny (managing director) and Rosa Gimble (Sales/Marketing director) both run the company
How many employees does halfpenny have?
2208
When was the rustic loaf added?
2018
What is the company’s mission?
No.1 choice for packaged, sliced and packaged bread rolls in Keeland
What are the aims that are going to help achieve its mission?
- Best tasting bread in a range of flavours
- Highest quality ingredients
- Source ingredients from sustainable suppliers
- Carbon neutral by 2040
What products does halfpenny sell?
- White loaf
- Wholemeal loaf
- Multi-seed loaf
- Rustic loaf
- All the above in roll form
How are loaves sold?
- 800g
- Pre-sliced regular/thick
- Packaged in waxed paper
How are rolls sold?
- Pack of 6
- 400g per pack
Key details of the white loaf
- No.1 loaf in Keeland between 1980-85
- Made using white flour from refined wheat grain to remove bran and germ
Key details of the wholemeal loaf
- Current most popular loaf, voted best wholemeal loaf for 3 years straight (2016-18)
- Made using wholemeal flour from whole wheat grain
- Packed full of fibre, vitamins, minerals and antioxidants
Key details of the multi-seed loaf
- Gaining in popularity
- Wholemeal flour with added seeds and grains
Key details of the rustic loaf
- Most recent addition (2018)
- Coarse grain wholewheat flour with added seeds and grains
Who are the company directors?
- Managing director - Trey Halfpenny
- Sales/Marketing director - Rosa Gimble
- Product Development director - Harry Chang
- Production director - Jack Hobbs
- Distribution director - Syed Hussain
- Finance director - Lottie Phipps
- HR director - Samira Kuma
- IT director - Benjamin Juma
Key details of Trey Halfpenny
- Became managing director in 2010
- Previously worked in production since 18
- Over past 10 years driven modernisation of production facility
- Son of Paul
Key details of Rosa Gimble
- Daughter of Paul and Trey’s sister
- Marketing degree
- Joined business in 2006
- Instrumental in creating current branding, rebrand happened in 2011
Key details of Harry Chang
- Recently joined from a main competitor
- Talented baker
- Keen to extend product range - key reason for appointment
Key details of Jack Hobbs
- Worked in production since 16 and has experience in all areas
- Promoted to production director in 2018
- Works closely with Trey to modernise production
Key details of Syed Hussain
- In post for 15 years
- Recently working on making distro more sustainable by replacing diesel with electric and improving scheduling
Key details of Lottie Phipps
- 36 years old, been FD for 2 years having worked way up
- Good relationships with finance providers
- Believes in expansion through new products
Key details of Samira Kuma
- 44 years old, recent addition
- Previously worked at a food manufacturer
- Firm believer in incentivising workforce for better productivity
- Introduced new bonus scheme
Key details of Benjamin Juma
- 38 years old, recent addition
- Role recently created as IT used to fall under finance
- Experience in manufacturing tech
- Keen to influence production process
How is the finance team structured?
FD - Lottie Phipps
Senior manager - Tom Gregor
Manager - Evita Gomez
6 finance officers (including me)
8 finance assistants
How is the sales + marketing team structured?
Sales and marketing director - Rosa Gimble
Sales senior manager and marketing senior manager - Pia Baz and Terry South
Large/Small retailers sales manager - Lu Chen and Raj Patel
How is the production team structured?
Production director - Jack Hobbs
Production/Facilities/Stores Senior managers - Roger Smith, Val Prince and Tarek Ria
Following managers report directly to Roger Smith:
- Mixing and kneading - Sam Goss
- Shaping and proving - Rita Duma
- Baking - David Good
- Cooling - Jonas Ghandi
- Packaging - Stu Bell
How do Halfpenny sell their products?
B2B only
Where do the sales occur?
Entirely in Keeland
How are the sales volumes split?
- 80% Large retailers - managed by Lu Chen
- 20% Small retailers - managed by Raj Patel
Who are the large retailers Halfpenny sell to?
- Geralds - 26%
- Pico - 18%
- Ford’s food - 14%
- Bango - 14%
- Mungo Markets - 8%
Who are the small retailers Halfpenny sell to?
- 4 local convenience store chains - 12%
- 75 independent grocery store retailers that have 1 or more stores nationally - 8%
What is the price difference between large and small retailers?
Prices 20% lower for large retailers compared to small (bulk discount)
What are the credit periods?
Large retailers - 40 to 60 days
Small retailers - 20 to 40 days
