Growth

Question 1

Describe your branch’s current marketing plan and how you measure its effectiveness?

Answer 1

We’re currently standing at 80% in order to maintain it. We make sure we’re answering our phones, we’re calling in yellow cars, targeting account, building relationships, making sure they chose us only, and having a yes mentality.

By doing so we do 4 boss logs daily and we keep each other accountable printing the accounts and posting them on the wall. Making sure we hit every account by the end of the day.

Question 2

What is your biggest marketing accomplishment threw Enterprise Holdings? Describe achieved this success.

Answer 2

STAR
Situation: Speaking to an account that wouldn’t sent us business.

Task: While talking to the Nicole which is the head of the account. I made sure to listen to her problem which was not answering the phones,

Action: I apologize to Nichole and explained to Nichole our phone weren’t working.

Result was that I was able to get her referrals threw Nicole and received her personal number for business

Question 3

Tell me about an account that would not meet with you initially and your tactic for addressing that account?

Answer 3

Situation: The account at pro color which is Nichole had a hard time acknowledging my ARX deliveries.

Task: I made sure to acknowledge Nichole by getting to know her.

Action: I made sure to stop by with some candy and ask the three critical questions.

Result: After hearing her feedback Nichole begin to trust me.

Question 4

What growth opportunities do u see in this branch?

Answer 4

I see us growing in building relationships with our accounts, yes mentality, answering our phones, making sure were marketing and making sure we’re calling yellow cars.

I see the branch isn’t marketing as much I would in corporate marketing twice a month with treats. My branch is at 80% with our logs and the highest in the region with the most logs. Posting the marketing grids on the board. Make sure we profess this in our huttles twice a day.

Question 5

What are your target accounts?
Who are your decision makers?
What is your action plan to earn their business?

Answer 5

Target accounts
Gerber,
pro color,
crash champions,
caliber

My decision makers are?
Gerber -Mike
Pro color -Omar
Crash champion-Liz
Caliber -Jacob

My action plan to earn there business by marketing every day, giving them a call, dropping off treats, building relationships and always taking care of the customer.

Question 6

How do you drive growth in the airport market?

Answer 6

Fleeting planning