great growth of book industry Flashcards
1
Q
creation of book clubs
A
book of the month - send book through mail once a month, nationwide
2
Q
emergence of paperback
A
- cheap (to make and buy)
- easy to carry
- e-book might be taking away from paperback
3
Q
organization changes - consolidation
A
huge conglomerate - more about big corporations , huge multinational companies; fewer bigger companies own more and more
- interest in volume
- push for more big, best sellers (Walmart)
- less willing to gamble on undiscovered talent
4
Q
boom in education
A
more people graduate from high school, more go to university, more graduate, hige market in textbooks
- direct correlation between education and books
- more education, more reading of books
5
Q
Harry Potter phenomeon
A
- sold a lot of books
- fallout effect - made reading cool again; children’s books is the fastest growing subgroup
