functions of mass media Flashcards
1
Q
content function
A
content is key, not general nature of medium
ex/ Weather channel - its about knowing the weather, not watching TV
2
Q
medium function
A
function tied to general nature of media and functions its use
3
Q
mating function of movies
A
movies is a place to go on a get/ get to know someone; content of movie is generally unrelated
4
Q
manifest function
A
on surface, obvious function
ex/ car ad - sell the car
5
Q
latent function
A
not obvious, unintended or subconscious focus
ex/ relationship so bad that they don’t like talking to each other so listen to the radio
6
Q
societal functions
A
function of mass media
7
Q
individual function
A
function of mass media
