functions of mass media Flashcards

1
Q

content function

A

content is key, not general nature of medium

ex/ Weather channel - its about knowing the weather, not watching TV

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

medium function

A

function tied to general nature of media and functions its use

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

mating function of movies

A

movies is a place to go on a get/ get to know someone; content of movie is generally unrelated

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

manifest function

A

on surface, obvious function

ex/ car ad - sell the car

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

latent function

A

not obvious, unintended or subconscious focus

ex/ relationship so bad that they don’t like talking to each other so listen to the radio

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

societal functions

A

function of mass media

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

individual function

A

function of mass media

How well did you know this?
1
Not at all
2
3
4
5
Perfectly