Graphology Flashcards
1
Q
Graphology
A
Analysis of the visual aspects of written language and how it contributes to meaning
(lettering, orthography, punctuation)
2
Q
Typeface
A
A design of letter, numbers and other symbols used in printing
3
Q
Lettering
A
Symbols that are used to represent sounds
4
Q
Orthography
A
Spelling
5
Q
Layout
A
Physically organisation of a text
6
Q
Iconic symbol
A
Sign or symbol that is a direct picture of the things it represents
7
Q
Symbolic sign
A
A sign or image where an associated meaning is drawn from some shared degree of knowledge
8
Q
Typographical feature
A
A feature related to the use of fonts in text
9
Q
Typography
A
Size of words and letter
10
Q
Multimodal
A
A text that relies on the interplay of different codes to help meaning
11
Q
Pejorative
A
Insulting term
