Gr 12 2.3 – THE EVOLVING WEB Flashcards
Applications of the web
The trend for information that was previously accessed
through conventional web pages and a browser, to be
accessed via dedicated apps on mobile devices. Driven by
increasing reliance on mobile devices for interaction with
web services, with benefits of the speed, ease of use,
singleness of purpose, ect.
Context aware search
A search in which context (e.g one’s immediate physical
location) is used as criteria to make search results more
relevant. Inevitable downside is loss of privacy – the higher
the relevance of the search, the greater the sacrifice of the
personal privacy.
Mediated search
A search that is mediated, or ‘managed’, by humans rather
than by reliance on algorithms. The search engine acts more
like an online directory, returning results fewer in number,
but more relevant and useful.
Profiled search
A search in which the results are customised by search
engines (like Google) to match one’s profile of interests and
activities. The force behind it is commercial – exposure to
advertisements and markets that one is more likely to
respond to.
Semantic search
A search built on the idea of the (yet unrealised) ‘semantic
web’, in which computers will have the ability to interpret
metadata on web pages that will allow them to navigate and
filter the Web intelligently, without human intervention, by
autiomatically applying the necessary search criteria.
The internet of things
The concept that more and more devices and objects are
being connected to the Internet, with the ability to
communicate with other devices and objects, and to take
‘intelligent’ decisions based on the input received.