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P.E Sport and Society > Golden Triangle > Flashcards

Golden Triangle Flashcards

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1
Q

Give an example of a ‘high-profile’ sport.

A

Football, Rugby, Cricket, Tennis.

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2
Q

What is the golden triangle?

A

The relationship between commercialism, sport and the media.

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3
Q

What is the media?

A

An organised means of communication by which large numbers of different people can be reached quickly.

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4
Q

What is commercialism?

A

The process of attempting to gain money from an activity.

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5
Q

What is merchandising?

A

The practise in which the brand or image from one ‘product’ is used to sell another.

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6
Q

What is sponsorship?

A

When a company pays for their products to be publicly displayed or advertised, usually in an attempt to increase the sales of their goods.

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7
Q

Why is the triangle seen as golden?

A

Because it has a large potential for £££.

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8
Q

How does the media use sport?

A

The media uses sport to gain viewers, listeners and readers (an audience).

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9
Q

How is media used by business?

A

Advertising to reach the same audience as the media.

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10
Q

How does the media use business?

A

Advertising space is paid for competitively.

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11
Q

How does sport use the media?

A

To attract people to the sport and increase engagement.

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12
Q

How does business use sport?

A

They advertise their product through sponsorships.

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13
Q

How does sport use business?

A

Sport receives large amounts of money for promoting brands (kit sponsors etc.)

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14
Q

How can the golden triangle be disadvantageous for sport?

A
  • Increased deviancy.
  • Increased pressure to win.
  • Only certain sports get coverage.
  • Sponsors may become over-dominant.
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15
Q

Which company sponsors Manchester United, why do they do this?

A

Chevrolet, they sponsor it to appear in the media such as Sky Sports and BBC which exposes viewers to the company and viewers may be more inclined to buy a Chevrolet car in the future.

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16
Q

Each part of the ‘golden triangle’ is mutually dependant, what does this mean?

A

they all rely on each others success to be successful themselves.

17
Q

Newspapers such as The Times and The Guardian depend on sport as part of the ‘Golden Triangle’, why is it so important to them?

A

Sport makes up several pages of these newspapers and good sports stories will encourage people to purchase them and therefore generate income for these companies.

18
Q 
Which team is sponsored by each of the following?
AIG
Etihad
Waitrose
02
King Power
Standard Chartered
A 
AIG = Man Utd.
Etihad = Man City.
Waitrose = England Cricket.
02 = England Rugby.
King Power = Leicester City.
Standard Chartered = Liverpool.
19
Q

Leicester Tigers Rugby Club rely on ………………………….. as a kit sponsor and they also rely on television channels such as ………………… to broadcast their matches. Why are business and media so important to them?

A

Holland & Barratt
BT Sport
Leicester Tigers require large amounts of money in order to be successful, as they are required to purchase players, pay staff wages and maintain a stadium. Holland & Barratt will increase the income for the Tigers as they will pay a large amount to be seen on their shirts. Similarly BT Sport will pay Tigers a large amount of money in order to gain broadcasting rights.

20
Q

Define commercialisation:

A

The process of attempting to gain money from an activity (sport).

21
Q

What are the characteristics of commercial sport?

A
  • Professional
  • High quality
  • Sponsored
  • Athletes are commodities
  • Wide media coverage
22
Q

What are the negative effects of social media on sports performers’ and sport?

A
  • Individual sports stars may suffer from trolling and online abuse.
  • Individuals may spend more time on social media and less time training.
  • Fake news stories can appear about sports stars and teams.
23
Q

Social Media such as Facebook, Twitter and YouTube have had a huge impact on the globalisation of sport, how is this evident?

A
  • Millions of people following sports icons on Twitter and Instagram.
  • Highlights watched by millions of viewers on YouTube.
  • Live sport streamed on Facebook and Twitter around the world.
  • Sport is one of the highest trending topics on Twitter.
24
Q

Characteristics of ‘globalised’ sport?

A
  • Worldwide competition.
  • Worldwide governing bodies.
  • Constant travel between countries.
  • Teams followed by fans.
25
Q

Suggest reasons why not all sports performers, such as women, will benefit from success at the Olympic Games? (4)

A
  • Females will receive less money when representing their country at the Olympics.
  • This is because sponsors may choose to endorse male athletes who receive more media coverage.
  • Females are less likely to become global icons following the Olympic Games.
  • This is because female events are not shown at ‘prime time’ and therefore are not shown in the media in the same way male athletes are.
26
Q

Explain the reasons for companies investing such large amounts of money in sport? (3)

A
  • Companies will invest money in sports in order to increase their brand awareness around the world.
  • They will also invest in sport in order to associate their product with the healthy image of sport.
  • Investment may also be made in order to lower their tax rate through sponsorship.
27
Q

Define the Golden Triangle:

A

Refers to the relationship between sport, business and the media.

28
Q

Define Media:

A

An organised means of communication by which large numbers of different people can be reached quickly.

29
Q

Define Commercialism:

A

The process of attempting to gain money from an activity (in this case sport).

30
Q

Define Sponsorship:

A

When a company pays to be publicly displayed or advertised.

31
Q

Define Merchandising:

A

The practice in which the ‘brand’ or image from one ‘product’, is used to sell another.

32
Q

Define Globalisation:

A

The process whereby nations are increasingly being linked together and people are becoming more interdependent.

33
Q

Define Social Media:

A

Online apps and websites which allow users to interact by sharing content and taking part in social networking.

34
Q

What characteristics make sport attractive to a TV audience?

A

High levels of skill, well-matched competitive opponents, aggressive, codified, relatively short, role-models, contracted players.

P.E Sport and Society (11 decks)

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