Golden Triangle Flashcards
what is the golden triangle
the relationship between sport, business and media
what is commercialism
the process of attempting to gain money from an activity
what is sponsorship
when a company pays for their products to be publicly displayed or advertised
what is merchandising
the practice in which the brand or image from one product is used to sell another
what is media
an organised means of communication by which large numbers of different people can be reached
what is globalisation
the process whereby nations are increasingly being linked together and people are becoming more interdependent
what is social media
online apps and websites which allow users to interact by sharing content
+/- of media using sport to gain viewers
+ increases popularity of the sport
- less attendance to live events
+/- of media used by buisness for advertising
+ products can be promoted
- media affects organisation/timing of sport
+/- of buisness pays for media advertising space/time
+ the media can be developed with money
- business start to control media schedule
+/- of business pays sport to act as advertising medium
+ sport gets money to develop
- sport can be reflected badly by business bad behaviour - vice versa
+/- of sport must be in media to attract sponsorship
+ the sport can develop with money
- sports that are not as popular won’t get media so won’t get sponsorship
