Globalisation Flashcards
1
Q
why do companies invest large amounts of money into sport
A
- to gain awareness of their brand
- corporate boxes to gain sales from potential customers
- associate their products with elite performers
- improve company morale
- associate with a healthy image of sport
- tax relief
- increase sales
2
Q
how does the media increased participation
A
- more exposure so wider range of role models to identify with
3
Q
how does media effect commercialism
A
more funding and sponsorship
4
Q
how does media effect stereotypes
A
reduce them as myths can be broken
5
Q
how does the media effect minority sports
A
increase popularity as they can be highlighted and promoted
6
Q
how does media effect entertainment
A
wider range of sports available to more entertaining for everyone as it caters all interests
7
Q
how does the media effect technology
A
- better technology like cameras
BUT not every league has it
8
Q
how was globalisation seen in sport
A
- players recruited to play for teams in countries other than their own
- spreading of different sports to ‘new nations’ e.g. 2022 Qatar
- increasing pressure on athletes to perform their best
- the sponsorship of events
