Commercialisation Flashcards
1
Q
what are the characteristics of commercial sport
A
- professional sport
- sponsorship and business
- entertainment
- contracts
- athletes and commodities
- wide media coverage
2
Q
why is sport attractive to TV coverage
A
- quick to show over short time period
- tradition
- several options to choose from
- popular
- easy to watch/understand
- globally entertaining
- famous figures
- record breaking moments
3
Q
effects of commercialisation of professional performers
A
- tranisation to higher paid sports
- change playing style/equipment
- being paid to win rather than playing for the love of the game
- change in schedule
- must specialise in a sport in order to compete at a high level
4
Q
effects of commercialisation on sport
A
- technology
- quality of stadium/experience
- changing of scoring system
- breaks provided in play so that sponsors can advertise their products
- sports played by women receive less coverage which negatively effects participation
- competition formats have to change to increase revenue, spectators and interest
