Globalization Flashcards
sports case study
how do organisations capture scale economies
-invest in technology (reduce costs)
- standardize process
-collaborate with suppliers
-leverage economies of scale by diversifying products
advantages of globalisation
-FDI
- development of weaker economies
-job creation in host country
-economies of scale
- technological innovation
disadvantages of globalisation
- national interests vs profits
- environmental stress
-growing income inequality (low cost labor in developing countries)
how does globalization shapes strategy
- uniformization of tastes
-digital economy - decrease of transportation
- development of global financial markets
- work diversity
how did the globalization of professional sports affected the STAR PLAYER positively
-recognition
- more fans
- higher salaries
- opportunities
how did the globalization of professional sports affected the STAR PLAYER negatively
- exposure
- culture shock
- competitions
-injuries and fatigue
how did the globalization of professional sports affected the AVERAGE PLAYER positively
-opportunities
-less exposure
-financially comfortable
how did the globalization of professional sports affected the AVERAGE PLAYER negatively
-competition
-injuries and fatigue
-less stability
Example of physical factors in globalisation of professional sports
- weather
-time zone
-level of education
example of institutional factors about the globalization of professional sports
-salaries
-labor law
-values and beliefs
example of competitive environment about the globalization of professional sports
-size of the club
-financial strengthen
-fan support
What can SCP do to remain competitive
-strategic partnerships
-scouting and recruitment
-global barnding/marketing
