Corporate Social Responsability Flashcards
VW scandal, Patagonia
Implications of CR
- not phylantrophic (based on interest)
- needs to be a win-win solution
- not only means boundaries but also opportunities
What are the 3P’s
-people
-planet
-profit
What are ESG
- used by social investors
-Environmental standards: how thy. care for sustainability
-Social standards: how they engage with their employees
-Governance: how they deal with shareholders rights, board …
what is greenwashing
when companies say that they are doing more that they really are
what is social washing
-hiding negative reviews
what was the VW scandal
-installed defeat devices
- cheat US emissions testing
- Pushed sales in the US market
- At the same time invested in marketing campaigns that promoted low emission cars
-brand image was affected
what were the main causes of the VW scandal
- their software allowed them to cheat on emissions
-intense competition
-pressure to meet emissions scandal - corporate culture that aims to prioritize profits
should MNE take responsability for employees behaviour
- one hand yes, they have ensure their employees work under a code of conduct and provide them adequate training plus making them accountable shows that the company gives importance to this issue
-if they are not accountable, is because they consider their employees own individuals that can make their own decisions and this discourages investment
What is Patagonia main motivation behind tehir activist positioning
- commitment to values and missions
-strong emphasis on values and social responsability - founder values and beliefs
-using marketing campaigns to raise awareness
how did patagonia benefited from supporting sustainability
- built strong barnd identity
- have a loyal customer base
-reduced costs - reduced waste
-increased efficiencu
what are the risks of adopting a more sustainable aproach in a comopany
-customers don’t agree with pratices
-loss of sales
-possibel law suits
- may divert focus from important business priorities
what was the BP Deepwater horizon oil spil
- largest oil spil in industry
-accused of weak safety system
what was the IKEA scandal
- indian rugs were being made by children
what did IKEA do to respond to this scandal
- audited the supply chain
-abandoned any relation with countries that may use child labor
how could’ve IKEA prevented this
- revise contracts
- higher fines for unethical behavior
- ggiting more involved with the cause