Culture Flashcards
tesco case study and jeronimo martins case study
what is culture collision
practices that are less efective and employees have a difficulty accepting or adjusting foreign behaviours
difference between nation and state
nation is a group of people with a common language, history, culture and usually geographic territory
State: association of people characterized by formal instituions of government and laws
What is pollycentrism
act like local companies
what is geocentrism
introducing host and home pratices
what is ethnocentrism
own practices are superior to other countries
why is the US and France more similiar to UK and Tesco didnt work
US and France are culturally similiar but have different consumer behaviours and market dynamics
What is the difference between competition in the US and France and Thailand and Malaysia
- between US and France they are highly developed and have a compoetitive retail market
- between Thailand and Malaysia they have established their competitive advantage and carved out their niche markets
why is the Thailand and Malaysia more different to UK and Tesco work
Tesco was able to adapt and capitalize on. the unique market opportunities
What is the difference between economic development in the US and France and Thailand and Malaysia
- very weatly countruies
-high level of purchasing power
-tesco is known for affordable prices
-there are a lot of competition and better services
what is the role of global teams in sharing practices accross a firm’s global operations
- faciliatate transfer of knowledge
-promote collaborationm and communication
what should teams do to be more effective
-set clear goals
-good communication protocols
-share experiences
-levarge technology
- celebrate success
what is the business of TESCO
british multintional company and a general merchandise retailer
what does TESCO focus on (strategy)
- achive economies of scale
-levaraging retail expertise
-succeed in new markets - have a diversified portfolio
transferable knowledge by PINGO DOCE
-Anticipate need of price position
-improve operations
-improve employee competencies
-own and rent stores to speed opening
transferable knowledge by Biedronka
-pribvate lable locsal partnership
-TV advertsing
-good last minute problem solving
-operational training to speed up openings
