Genre Theories Flashcards
John Fiske
Genre as ‘convenience’ for producers and audiences - this means commercial success is underpinned by the conventions of genre in terms of what audiences expect
Robert Stam
There are infinite genres. Basically here, Stam is advancing an A2 concept that there is an argument that genre no longer exists and we do not have to analyse text in terms of genre
Jane Feuer
Genre is abstract and becoming harder to identify
Henry Jenkins
Genre break rules and commonly hybridises
John Hartley
Genre is interpreted culturally
Daniel Chandler
Genre is too restricting and presents audiences and producers with a creative straightjacket
Steve Neale
Genre as repetition and difference
David Buckingham
Genre is constant process of negotiation and change
Rick Altman
Genre offers audiences a set of pleasures