Auidence Theories Flashcards
1
Q
Jeremy Tunstall
A
Audiences can be identified as primacy, secondary or tertiary but also the site or conditions of reception
2
Q
Blumler and Katz
A
Uses and Gratifications theory
Useful for studying the range of different pleasures active audience gain from media texts
3
Q
Maslow’s Hierarchy of Needs
A
Physical needs Safety needs Communal needs Esteem needs Self-actualisation
4
Q
Katz and Larzasfeld
A
Two step flow: opinion leaders take on a belief and ideology and develop or discuss its content
5
Q
Adorno
A
Passive consumption/hypodermic model: old fashioned but still relevant - vulnerable audiences will always be passively affected by media texts
6
Q
David Gauntlett
A
Producer as Consumer - consumers now have the ability to become producers thanks to YouTube and Facebook
7
Q
Stanley Cohen/Martin Barker
A
Moral panic in the media
