Genre, audience, purpose Flashcards
Genre
The categorisation of a text based upon expected shared conventions.
Discourse event
Another term for a text.
Mode
The medium of communication, which divides fundamentally into speech and writing - it can be viewed using the oppositional model, prototype model or continuum model.
Oppositional model
A model of looking at differences between modes by arguing they have completely different features.
Prototype model
A model of looking at differences within a mode by thinking about typical and less typical examples - the closer to the centre, the stronger the example.
Continuum model
A model of looking at differences between modes by placing them on a spectrum - the elements next to one another aren’t noticeably different but elements at opposite ends are very different.
Blended-mode text
When texts mix features of spoken and written modes.
Intertextuality
When a text makes reference to another existing text for effect.
Text receiver / audience
The reader / listener of a text.
Implied text receiver / audience
The intended receiver of a text.
Actual text receiver / audience
The actual receiver of a text.
Discourse community
A group of people communicating about a particular topic, issue or in a particular field.
Audience positioning
How the audience is supposed to react to the subject of the text.
Text producer
Someone who creates a text.
Implied text producer / writer
The assumed creator of a text.
Actual text producer / writer
The actual creator of a text.
Text producer positioning
How a text producer places or orientates themself to the subject being presented and towards the audience or reader.
Purpose
The reason that the text has been created - there can be multiple purposes to a text (primary, secondary etc. or dual purpose).
Primary purpose
The main reason that the text has been created.
Secondary purpose
The alternative reasons that the text has been created.
