Gender and the Media & Gendered Body Flashcards
The idea that women are both visible (appealing/potential object of a man’s attention) and invisible (lack of voice/perspective)
The Male Gaze
Naomi Wolf wrote this book how this concept keeps women out of the realm of business and politics. Women are still heavily assessed by standards of beauty and reinforces the male gaze
The Beauty Myth
Issues around gender/ability can be discussed as both…
discredited and discreditable stigmas.
Both men and women with physical disabilities have decreased…
…body esteem based on perceived sexual attractiveness.
Men are also negatively impacted by the level of dependence upon others and women with disabilities are more likely to experience…
…poverty, more likely to remain single, and less likely to become mothers.
Disability threatens hegemonic characteristics for men such as?
independence, dominance, strength and athleticism
Intersections of the gendered body and race are attached to…
…discredited stigma
Both gender and race are performance identities because they produce…
…embodied performances and mannerisms that are both racialized and gendered.
A lot of tropes over sexualize
the gendered and racialized body
“Throwing like a Girl” by Iris Young highlights the ways in which…
…women and men are taught to use space, which then impacts their performance in sport. Women are often more sexualized than men in sports.
Milestone and Meyer (2010) suggest that we investigate what three things about the media:
- who produces the message
- who is represented in the message
- who is consuming the media message
when investigating gender in media, what should we consider?
issues of participation + representation
where exposure to one stimulus influences the response to a related stimulus (ex. media influencing the way we think/behave)
Associative Priming
Mary Beth Oliver (2003) suggests that
when we view certain types of media that reinforce pre-conceived ideas they help to mediate how the material presented to them is interpreted and understood.
Simply: we are primed to receive a certain message and we actively ignore messages that challenge our pre-conceived notions
Early television (black and white) gender representation in the 1950s (5):
-gender binary
- nuclear family traditional gender roles
- Heteronormativity
- Acceptance of subtle domestic violence
- Ideas of moral decency for women and men