Gauntlett's Theory Flashcards
What does Gauntlett believe?
While everyone is an individual, people tend to exist within larger groups who are similar to them ~ the media do not create identities, but just reflect them instead ~ identity.
What does Gauntlett focus on?
How the media influences self-identity and self-understanding.
What does Gauntlett argue?
The media provides tools that shape how we understand ourselves and the world.
What is Gauntlett’s Theory?
The idea that the media used to convey singular, straightforward messages about ‘ideal’ types of male and female identities but now, the media today offer a more diverse range of stars and icons, allowing us to ‘pick and mix’ different ideas.