Gauntlett's Theory Flashcards

1
Q

What does Gauntlett believe?

A

While everyone is an individual, people tend to exist within larger groups who are similar to them ~ the media do not create identities, but just reflect them instead ~ identity.

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2
Q

What does Gauntlett focus on?

A

How the media influences self-identity and self-understanding.

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3
Q

What does Gauntlett argue?

A

The media provides tools that shape how we understand ourselves and the world.

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4
Q

What is Gauntlett’s Theory?

A

The idea that the media used to convey singular, straightforward messages about ‘ideal’ types of male and female identities but now, the media today offer a more diverse range of stars and icons, allowing us to ‘pick and mix’ different ideas.

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