Barthes - Semiotics Flashcards

1
Q

What does icon signs mean?

A

Shared tangible qualities with the object e.g. drawn love heart has shared qualities of an actual heart.

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2
Q

What does index signs mean?

A

Applied association with the object e.g. love heart = love.

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3
Q

What does symbol signs mean?

A

Is a matter of convention and the symbols have to be taught until known e.g. crossing - red light = stop, green light = go.

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4
Q

What is Barthes’ Theory of Semiotics?

A
  • Audiences create their own meanings through how they perceive the media.
  • Use of signs/symbols.
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