Barthes - Semiotics Flashcards
1
Q
What does icon signs mean?
A
Shared tangible qualities with the object e.g. drawn love heart has shared qualities of an actual heart.
2
Q
What does index signs mean?
A
Applied association with the object e.g. love heart = love.
3
Q
What does symbol signs mean?
A
Is a matter of convention and the symbols have to be taught until known e.g. crossing - red light = stop, green light = go.
4
Q
What is Barthes’ Theory of Semiotics?
A
- Audiences create their own meanings through how they perceive the media.
- Use of signs/symbols.