Baudrillard's Theory of Simulacra, simulation, postmodernism and hyperreality Flashcards
What does Hyperreality mean?
A state where we cannot tell the difference between reality and the simulacra.
What does Simulacra mean?
Something that replaces reality with its representation.
What does Baudrillard argue?
Media products evolve and society ‘wants more’
We have media products - news for example that is a heightened (more intense) version of reality perhaps.
Simulacra and Simulations:
The simulacrum is never that which conceals the truth–it is the truth which conceals that there is none.
The simulacrum is true.
When was Postmodernism?
After Modernism.
What is Modernism?
A style or movement in the arts that aims to depart significantly from classical and traditional forms.
What is A Bureaucratic State?
A strict government characterised by an adherence to fixed rules and a hierarchy of authority.
Difference between Modern and Post modern age:
Modern age:
- Mass production
- Community life
- Social class
- Family
- A belief in continuity and situation
- A role of education
- A one-way media
- Overt social control
- Nationhood
- Science aided progress and finding the truth
- Structure/security/place/stability
- YOU KNEW WHO YOU WERE
Post modern age:
- Mass consumption
- Fragmentation (individualism)
- Identity from other sources
- Families (many options)
- Breakage with the past/tradition
- Education for what?
- Duality of media (choice/interchange)
- Covert control (CCTV etc)
- Global
- Science is only one source of knowledge – plurality of truths now
- Confusion/lack of structure/
incessant choice - YOU CREATE WHO YOU WANT TO BE
How is Post Modernism present in Media?
- Media has saturated our lives.
- The media becomes a mixture of styles, old, new, intertextual – referencing other media, a melting pot of different styles.
- Media has become global. We have lost a sense of identity, space, time.
- There is no truth, we accept certain things make no sense!
What does Intertextuality mean?
A mixture of styles, old, new.
What does Intertextual referencing mean?
Other media, a melting pot of different styles.