G10 Advertisements as a Form of Persuasion

Question 1

is a paid message that is created and disseminated in order to promote a product, an idea, or a service

Answer 1

advertisement

Question 2

Businesses use advertisements to create a positive image of their company.
Companies use advertisements to obtain new customers and increase the sales of their products.
Individuals, social organizations, political parties and candidates, and special-interest groups also make use of advertisements to gain more popularity, seek influence in the public, or for other promotional purposes.

Question 3

Various forms of Mass Media for Advertisements

Answer 3

Television
Radio
Newspaper
Magazines

Question 4

main medium used by national advertisers, engages the consumers’ sense of sight and sound

Answer 4

television

Question 4

main medium used by national advertisers, engages the consumers’ sense of sight and sound

Answer 4

television

Question 5

reach audiences in specific locations.

Answer 5

radio

Question 6

2 types of newspaper advertisments

Answer 6

display ads

classified ads

Question 7

less than a square inch or may occupy a space as large as a full page or more, and most of these ads include illustrations.

Answer 7

display ads

Question 8

usually only several lines. These ads typically list things that people have for sale, such as cars, houses, furniture, or other goods.

Answer 8

Classified ads

Question 9

One advantage of advertising in newspapers is its

Answer 9

imeliness. Should there be any changes in the market or a sudden demand for a certain product, a company may easily get their advertisement out.

Question 10

advertising strategy
creative idea
creative execution
creative media use

Question 11

For an advertisement to be effective, it should have a solid strategy. The strategy refers to the preparation and logic behind the advertisement; these give the ad its direction and focus.

Answer 11

Advertising strategy

Question 12

Each advertisement should have a central
idea, which is the creative concept behind it. This should be able to grab the audience’s attention and be memorable or at least be easily recalled with the use of the right prompts.

Answer 12

Creative idea

Question 13

All the components of the advertisement should contribute positively to the conveying of the intended message and achieving the desired outcome. 
writing
photography
lighting
acting
setting
printing

Answer 13

Creative execution

Question 14

The medium or media used also plays an important role, as how the message is presented affects its effectiveness.

Answer 14

Creative media use

Question 15

Logos
Ethos
Pathos

Question 16

appeal to the audience’s reason

Answer 16

Logos

Question 17

convince readers of the credibility of the product or the company

Answer 17

Ethos

Question 18

aims to invoke sympathy

Answer 18

Pathos

Question 19

Rhyme
Hyperbole
Metaphor
Pun

Question 20

used to create a slogan for a brand or product, which makes it more memorable for consumers

Answer 20

Rhyme

Question 21

This occurs when a statement used is literally impossible to happen. It is used to highlight and exaggerate what the product can do for the consumer.

Answer 21

Hyperbole

Question 22

used when a product is associated with something else in order to convey the similarity between the two things.

Answer 22

Metaphor

Question 23

used when a product is associated with something else in order to convey the similarity between the two things.

Answer 23

Metaphor

Question 24

relies on the similarity of one word to another in terms of the way they are written or the way they sound when spoken

Answer 24

Pun

Question 25

Testimonials
Comparison of products
Product characters
Slogans

Question 26

refer to advertisements that feature an individual endorsing a product

Answer 26

Testimonials

Question 27

This is often used to advertise products that compete heavily with other brands.

Answer 27

Comparison of products

Question 28

These are fictional people, cartoons, or characters used in advertisements for a long period of time.

Answer 28

Product characters

Question 29

These are short statements that a brand or company uses repeatedly in its advertisements. These should be easy to recall and be able to stick to people’s minds.

Answer 29

Slogans

Question 30

Used in print advertisements, these are catchy phrases or statements that are meant to entice the consumer to read the rest of the advertisement.

Answer 30

Attention-getting headlines

Question 31

Audience
Idea
Execution
Persuasive techniques
Choice of media
Impact