Fundraising plan Flashcards
Distinction - IMPACT OF FUNDRAISING ENVIRONMENT
How you contribute to fundraising planning
New business generate lots of insights that inform fundraising planning and how we engage supporters.
1 - identify. Top level information about company and our alignment.
2 - qualify. analyse it against internal and external trends. Pestle. political and economic issues that are impacting our supporters. Helps with prioritising the pipeline and making sure asks are at optimum times so we have the best chance at success. and ensure this is factored into the planning and budgeting,.
3 - plan. What the partnership sets out the achieve and the financial income and expenditure. new business often working on opportunities 12-18 months ahead so we can inform feed into budget setting. E.g. quotes etc.
- negotiate - setting accurate fundraising targets and estimations to make the forecast as accurate as possible. We know that will inform wider decision e.g. programming budget. . Again timing these negotiations. We don’t want to make an ask in a highly controversial time which could put us in a sub optimal position.
All of these insights feed into not just corporate planning but fundraising teams planning as it gives good projections for the corporate team and then wider budget setting across the org. e.g. if we plan to bring in an unrestricted gift for a certain programme this build capacity within that.
The answer above shows how at every stage of the new business cycle I am generating insights and information that input into the corporate fundraising plan. It also gives the senior team the information they need to project the New Business income and support new business activities, which can inform decision-making for the wider organisation.
