Frow, Kennedy - Co-Creation Practises

Question 1

Service Ecosystems

Answer 1

Relatively self-contained, self adjusting system of resource integrating actors connected by shared institutional logics and mutual value creation through service exchange
Micro, Meso, Macro, Mega level

Question 2

Typology of Co-Creation Practises (CPs)

-> can be positive/beneficial & negative/destructive

Answer 2

1 - endow actors with social capital (bonding, bridging, linking)
2 - provide shared language, symbols, signs and stories
3 - shape an actors mental model
4 - impact the ecosystem, created or constrained by the physical structures and institutions
5 - shape existing value propositions and inspire new ones
6 - impact access to resource within an ecosystem
7 - forge new relationships, generating interactive/experiential opportunities
8 - intentionally co-destructive creating imbalance within the ecosystem