Ceric - Blueprinting & Benchmarking

Question 1

RBT - resource based theory

Answer 1

Resources and capabilities are essential to create competitive advantage and improve organizational performance

• > Blueprint & benchmarking needed to identify these
• > Resources = valuable, rare, non-imitable, non-substituable
• > capabilities = inside-out // outside-in // spanning

Question 2

Advantages of Blueprinting & Benchmarking

Answer 2

Blueprint = identify inside out capabilities & resources

Benchmarking = develop outside in capabilities

-> competitors perspective needed -> blueprint alone is no enough