Berry - 7 Ideas

Question 1

What are the seven existing ideas of Berry

Answer 1

1 - distinguish between marketing function and Departement
2 - leverage the freedom factor for service employees
3 - market to employees
4 - market to existing customers
5 - be great at problem resolution
6 - combine technology and personal service
7 - create a strong brand

Question 2

What are the four new ideas of Berry ?

Answer 2

1 - compete on value rather than price only
2 - meet & exceed service expectations
3 - save time & effort - 5 types of convenience
4 - be generous