Foundations of psych - Research methods Flashcards
Descriptive methods
○ Often concerned with a single variable of interest
○ Involve the systematic observation and classification of behaviour
Examples of descriptive methods
Surveys
- Allow us to gather large amount of information quickly and easily
Focus groups and interviews
- Can provide rich, detailed information that may be lacking from a survey
Case studies and observational research
- Can provide important insights and stimulate further research to test specific hypotheses
Problems with descriptive methods
Reactivity (ex. the Hawthorne effect)
- When people know they are being observed, they might change their behaviour
Observer/experimenter bias
Self-report bias
- Social desirability bias
- The “better-than-average” effect
Correlational methods
- Examine associations between two or more variables
- Involve examining how variables are related without manipulating any of the variables
- Single group of participants, at least 2 measures (variables of interest)
- Allow researchers to make claims about associations between variables, but not causal claims
Problems with correlational methods
- These studies do not tell us whether one variable causes changes in another variable
- Directionality problem A <–> B
- Third variable problem A <– C –> B
Experimental methods
Examine cause-and-effect relationships between two or more variables
Variables
Independent variable
- Variable that is manipulated in order to see its impact on the dependent variable
Dependent variables
- Variables that are measured in order to see how it is affected by the independent variable
Experiments
- Involve manipulating an independent variable to determine its impact on a dependent variable (which we measure)
- Are tightly controlled (typically take place in laboratory)
- Participants are randomly assigned to study conditions
Confound
- Anything that may unintentionally vary along with the independent variable
- Limit our ability to make causal claims
Random assignment
- Each participant has an equal chance of being assigned to any condition in the study
- Necessary component of an experiment, because this ensures that your different groups are equivalent on average
Random sample
- Each member of the population you are interested in has an equal chance of being chosen to participate
Double-blind experiments
- Participant and researcher are unaware of the condition the participants are in
Quasi-experiments
- Experimental design where random assignment is not possible
- Ex. researcher takes advantage of pre-existing groups
- Risk of potential confounds limits the claims that a researcher can make
- But they can be very useful for studying variables where random assignment isn’t feasible or ethical
Field experiments
- Experiments that occur in real-world settings rather than in a laboratory
- Random assignment is possible however researchers have less control over the study
- Participants are often unaware of the study
Population
- The group that you want to be able to generalize your findings to