Financial planning 2.2 Flashcards
What is the definition of a sales forecast?
A prediction of how many sales you will make over a period of time.
What does a sales forecast include?
A human resources plan, Production plans, cash flow forecasts, helps a business to focus market research and shows profit forecasts.
3 factors that affect the accuracy and reliability of a cash flow forecast
Consumer trends, economic variables and competitor actions
How do consumer trends affect accuracy and reliability?
Demand changes from fashion tastes and consumer trends, affects market demand and the market share.
How do economic variables affect accuracy and reliability? Use interest rates and exchange rates as an example.
If interest rates where to decrease, this would incentivise people to buy as the reward for saving is lower. If exchange rates were to increase, this would mean imports are cheaper and exports are dearer.
How do actions of competitors affect accuracy and reliability? Use competitors exiting and entering the market as an example.
If their are new competitors exiting and entering the market, this would impact the market share that each business owns and the sales of each businesses.
What is the main difficulty with sales forecast?
Sales forecasts cannot predict the future as this is unknown and unpredictable. COVID-19 for example impacted businesses massively but businesses had no way of predicting this.
What are 2 main problems with sales forecasts?
1) Most methods rely on past data
2) New businesses have no past data.
What is the 3 main purpose of a sales forecast?
Predict cash inflows, estimate potential demand, set budgets.
What is meant by sales revenue? Express the formula.
The value of sales from selling goods and services.
Revenue = quantity supplied x selling price.
What is meant by sales volume? Express the formula.
The amount of sales expressed as a number of units sold.
Volume = revenue/selling price.
What is a fixed costs and give examples.
A fixed costs remains the same regardless of the output. Examples include machinery, advertising campaigns, rent and salaries.
What is a variable costs and give examples.
A variable costs is a cost that changes with the number of items produced. Examples include wages, raw materials and costs of productions.
Another name for fixed costs…
Indirect costs, expenses and overheads.
Another name for variable costs…
Direct costs, costs of production.