final exam: chapter 14 Flashcards
news leak
secret information deliberately given to journalists with the hope they will publish it
trial balloon
information leaked about a proposed idea or plan to test public opinion
public opinion
the notion that the public, as a group, can form shared views or ideas about topics that guide their actions
sound bite
length of time TV news subjects speak without editing; also a short, catchy utterance designed to capture media attention
How has the tone of political coverage changed over time?
TV political coverage has become significantly more negative
In 1960, what percent of coverage on a political candidate was negative?
25%
In 1992, what percent of coverage on a political candidate was negative?
60%
opinion poll
asks members of the public their opinions on issues or political candidates; usually conducted by professional polling company
push pull
appears to be a telephone poll but is actually a political telemarketing campaign that makes a favored political candidate look good and misrepresents the opposition
Politics and Entertainment
Politicians have long utilized elements of show business to attract voters
Debates today are choreographed like entertainment
Social Media and Political Campaigns
Electronic media increasingly significant in political elections since first use of radio in 1924 campaigning
Internet and social media creating even greater changes in recent years
Growing use of sophisticated databases to target voters on social media will only increase in years ahead
meme
media item of cultural interest that spreads through repetition and replication via the internet
smart mobs
group of people communicating via text message or wireless networks to coordinate their efforts
