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BUS 5113 > Final Exam > Flashcards

Final Exam Flashcards

1
Q

11 The standard deviation of a sample is estimated to be 100 and the standard error has been calculated to be 5. What size of sample will the researcher need to ensure a 95.5% confidence interval (Z=2.00)?

A

a) 400, NOT 800

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2
Q

12 Nonprobability sampling techniques tend to be the methods of choice for descriptive research while probability sampling tends to be used for exploratory research.

A

a. FALSE

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3
Q

13 Sample bias is introduced into the sample when the samples varies in some systematic way from the larger population.

A

a. TRUE

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4
Q

14 Nonprobability sampling techniques involve the selection of sample elements by chance.

A

a. FALSE

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5
Q

15 In a stratified sample the population is divided into mutually exclusive subgroups and the random sample of subgroups are selected for the sample.

A

a. FALSE

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6
Q

16 The quota sample is very much like the_____, except the quota sample does not use random sampling procedures to select the participants.

A

a. STRATIFIED SAMPLE

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7
Q

17 A census means that only a selected portion of the entire population is surveyed.

A

a. FALSE

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8
Q

18 Nonprobability sampling techniques do not involve the selection of sample elements by chance.

A

a. TRUE

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9
Q

19 Quota sampling is a probability sampling technique, while stratified sampling is a nonprobability technique.

A

a. FALSE

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10
Q

20 Non-statistical methods of determining sample size includes all of the following except:

A

a. Using a random sample

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11
Q
  1. Questions to help the interviewer in probing a response include all except:
A

a. What do you mean by___?

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12
Q
  1. Computer-assisted telephone interviewing systems do not allow for a great deal of supervision and high quality control.
A

a. FALSE

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13
Q
  1. The interviewer must not “lead” the respondent.
A

a. TRUE

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14
Q
  1. Questions to help the interviewer clarify a response include all except:
A

a. What else can you remember/recall?

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15
Q
  1. The first step in developing a relationship with the respondent is
A

a. Obtaining the cooperation of the potential respondent

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16
Q
  1. The interviewer should not “lead” the respondent unless he expects a specific answer.
A

a. FALSE

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17
Q
  1. Nonsampling errors commonly arise from errors in design, logic, interpretation, field service, or presentation.
A

a. TRUE

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18
Q
  1. Probing involves the interviewer clarifying the respondent’s answers.
A

a. TRUE

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19
Q
  1. The interviewer should make sure that the respondent qualifies for the survey before the survey process.
A

a. TRUE

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20
Q
  1. “May I ask you some questions?” is not a good approach to an interview.
A

a. TRUE

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21
Q
  1. Which of the following is (are) a useful measure(s) of central tendency and dispersion when the data are ratio?
A

a. Mode, median, mean, standard deviation, geometric and harmonic mean

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22
Q
  1. The smaller the standard deviation the:
A

a. Closer are the actual responses to the mean

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23
Q
  1. The measures of interval data include the mode, mean, and median.
A

a. TRUE

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24
Q
  1. The standard deviation represents the degree of spread of responses among the response categories.
A

a. TRUE

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25
Q
  1. For ratio data, the measure(s) of central tendency and dispersion that can be computed is (are):
A

a. Mode, median, mean, standard deviation, geometric and harmonic mean

26
Q
  1. In reporting two-way cross tabulation, evidence of a positive relationship between variables:
A

a. Does NOT provide evidence that the variables are causally related

27
Q
  1. In terms of frequency distributions and percentages,
A

a. Percent’s cannot be averaged unless the percentage is weighted by the size of the sample responding to the question

28
Q
  1. The measures of interval data include only the mode and the median.
A

a. FALSE

29
Q
  1. Important aspects of the use of percentages include:
A

a. A and B

30
Q
  1. The median is:
A

a. The response that separates the top half of response frequencies from the bottom half

31
Q

Qualitative analysis is guided by universal rules.

A

FALSE, It is NOT

32
Q

In thematic analysis, themes should not be directly evolved from the research questions predetermined before the data collection began.

A

FALSE

33
Q

Step 5 in analyzing qualitative data is

A

Conclusion drawing and verification

34
Q

Qualitative research examines consumer buying behavior to answer questions regarding why consumers buy goods and services.

A

TRUE

35
Q

The researcher has to make sense of the information that has been gathered in a qualitative research study

A

TRUE

36
Q

Qualitative analysis is a fluid process that is highly dependent on the evaluator and the context of the study.

A

TRUE

37
Q

Researchers examining qualitative data should NOT be concerned with interesting anecdotes that surface from the data.

A

FALSE

38
Q

If the manager only needs to know what occurred, or how often, then qualitative research would meet the researcher’s needs.

A

FALSE

39
Q

It is the job of the evaluator to examine the ____ data and decide what is important.

A

RAW

40
Q

Netnographic data analysis begins with opening coding, then axial coding, and ends with selective coding.

A

FALSE

41
Q

In using the Pearson product moment correlation between 0.41 and 0.60 would indicate a ______ correlation.

A

weak to moderate

42
Q

In using the Pearson product moment correlation, a correlation greater than 0.80 would indicate a ______correlation.

A

very strong

43
Q

The null and alternative hypothesis are competing hypotheses, therefore, only one can be true.

A

TRUE

44
Q

Statistically significant difference are significant enough to influence management decisions.

A

FALSE

45
Q

_____ is used to measure the degree to which two variables are correlated or associated with each other when both are ordinary related.

A

Spearman Rank-Order Correlation.

46
Q

For variables that are ordinal, association is measured using the Spearman rank-order correlation.

A

TRUE

47
Q

Multiple regression allows for the prediction of the level or magnitude of a phenomenon such as market size or market share.

A

TRUE

48
Q

Multidimensional scaling techniques result in perceptional maps that describe the positioning of companies or brands that are compared relative to the position they occupy in the minds of customers according to key attributes.

A

True

49
Q

The Pearson product moment correlation is used to measure the correlation of:

A

Internal or Ration Data

50
Q

Multivariate Analysis simultaneously analyzes multiple measurements of attitudes, attributes, or behavior.

A

TRUE

51
Q

The findings section of the report is normally the largest section of the report and should be organized in a logical way.

A

True

52
Q

A Bar chart:

A

Easily constructed and can be readily interpreted even by those not familiar with charts.

53
Q

The research methodology section of the report should include a specific discussion of the analysis process.

A

FALSE, GENERAL discussion

54
Q

An analytical table is designed to be a repository of statistical data.

A

False

55
Q

Binding the final report is recommended due to it is a relatively inexpensive way to add both value and protection to the report.

A

TRUE

56
Q

The introduction section of the report should refer the reader to the basic purpose of the research and the specific objectives that were agreed upon in the research proposal.

A

TRUE

57
Q

Two to three pages is the maximum length for a good:

A

Executive Summary

58
Q

You need not to be obsessive about getting every detail correct in order for people to believe the report was written by a true professional.

A

FALSE

59
Q

An analytical table is designed to aid in a formal analysis of interrelationships between variables.

A

TRUE

60
Q

The research report follows a standardized format.

A

FALSE.

BUS 5113 (7 decks)

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