Chapter 10

Question 1

This can take various forms and target different groups of respondents. One of the most common uses is to gather data from existing customers or clients

Answer 1

Internet Surveys

Question 2

Two basic purposes are to clarify and develop additional information.

Answer 2

Probing

Question 3

An answer that tells something specific is much more valuable than getting several answers that are vague.
The objective is to see why the respondent gave a particular answer to one of the questions.

Answer 3

Clarify

Question 4

Two Factors that can affect the efficiency f work performance:

Answer 4

Speed and Quality

Question 5

Generally consist of noncoverage and over coverage errors.

Noncoverage errors occur when some elements of the original population are not included in the sample.

Answer 5

Sampling Frame Error

Question 6

Occurs when some of the elements of the population selected to be part of the sample do not respond.

Answer 6

Nonresponse Error

Question 7

Consists of interviewer errors, measurement errors, and processing errors.

Answer 7

Data Error

Question 8

Types of Nonsampling Errors:

Answer 8

1. Sampling Frame Errors
2. Nonresponse Errors
3. Data Errors

Question 9

How to Limit Noncoverage Error:

Answer 9

1. Improve the sample frame
2. Establish clear instructions
3. Specify callback requirements
4. Verify/Monitor Interviews.