Filters

Question 1

How can you filter a list of ads to show only the standard ads rather than the mobile optimised versions? I.e. exclude the mobile optimised ones so you can compare like for like ad performance.

Answer 1

Filter> Create new filter> Device preference> deselect mobile, leaving ‘all’ ticked.

You can then ‘save’ the filter here.

Question 2

Scenario/ Problem:

You are analysing an AG’s search terms - you want to include all queries that include ‘hire’ but it’s picking up counties that end in ‘shire’ - how can we exclude the ‘shires’?

Answer 2

Set up two filters on the ‘search terms’ report.

1. search term contains: ‘hire’
   then add another filter,
2. search term does NOT contain: ‘shire’