Device Targeting

Question 1

How do you target mobile devices to reduce or remove exposure to ads and budget?

Answer 1

Easy - campaign>LM: devices>adj bid per device

Old way: (more complicated)

Go in to a campaign>Settings tab (2nd one on 1st row after ‘Ad Groups)>Devices tab (4th tab on 2nd menu row)>

Then use the bid adj column to decrease mobile bids by 100% to turn off all spend on showing ads to mobile devices.

Question 2

How can you quickly check KPIs across device types for a campaign?

Answer 2

new version 2017: LM (left menu)>campaigns>devices (at bottom)

old way:
Campaigns tab>
Setting (2nd tab on 2nd menu row)>
(3rd menu on page:) Devices

Question 3

you wouldn’t do device targeting in your ** *** , but it’s important moving forward

Answer 3

first campaign