Conversions in GADs

Question 1

conversions in GADS are more fully called what?

Answer 1

‘conversion actions’

Question 2

how do pull in GA conversion goals to GADS?

where do you do this?

Answer 2

1. you need to link your GADS account with your GA. With this you will then get extra GA data for every click, e.g. session duration & pages/ session.
2. to connect with the GA goals, you need to ‘import’ the goal to GADS via the GADS Conversion page.

Tools & Settings>Measurement>Conversions.

Question 3

What are ‘Conversion Action Sets’?

Answer 3

If you have more than one conversion action for a campaign in GADS, Conversion Action Sets lets u choose which conversions are shown in your ‘Conversions’ column per campaign.

If you use Smart Bidding, your bid strategies will optimise for these conversions.

RE: So it looks to give you control on what’s counted as a conversion in your conversion column. And potentially you can include multiple conversions?

Question 4

Can you remove obsolete ‘conversion actions’ in GADS? Bearing in mind that you don’t want to lose historical conversion data.

Answer 4

As far as I can see yes. I tested this.
I removed a ‘conversion action’ based on destination, visiting the contact page.
But the conversions are still in my data.