Features & Functionality - 3.13 Promotions and Pricing Rules Flashcards
What can Catalog price rules achieve?
• Discounts for multiple products.
• Allows you to target products through specified attribute values.
• Can be utilized for certain customer groups (this is one way to give a customer group an across-the-board discount).
• Rules must be applied to the products by clicking Apply Rules on the grid page or Save and Apply on the individual page.
• This causes the indexes to refresh and store the new pricing data.
What can Shopping cart price rules achieve?
• Discounts applied to the shopping cart.
• These can be applied based on customer groups (another way to give a customer group an across-the-board discount) or with customer segments (EE-only).
• Can also be used to create coupon codes (where you can specify a number of uses per customer).
• Conditions apply to products and how they relate to the cart AND/OR product attributes
What is the function of related products and where are they visible?
- Visible on the product page
- The goal is that they direct a customer’s attention to other products that can be purchased as a companion to the product they are looking at. An example here would be if the main product is an iPhone, you might list a case to go with that.
What is the function of upsell products and where are they visible?
- Visible on the product page
- The goal is to show these products higher on the page (than related products) as the goal is to sell these as a higher-value item than the viewed product.
What is the function of cross-sell products and where are they visible?
- Visible on the shopping cart page
- Similar to related products, these guide the shopper to additional products that might benefit their current purchase OR a smaller-value item as an impulse buy.
What are reward points?
- Part of the shopping cart price rules.
- Gifts the customer with loyalty / reward points when they purchase specific products.
- Allows them to cash them back in and purchase more goods from the merchant.
How to create a coupon?
- Marketing > Cart Price Rules.
- Click Add New Rule.
- Select Coupon: Specific Coupon.
- Either specify a coupon code or check “Use Auto Generation.”
- The coupon code can be limited to a number of uses per coupon (first 100 to use this coupon get it).
- OR the coupon code can be limited to a number of uses per customer (each customer can use this coupon 3 times).
- OR you can use Auto Generation to create a pool of coupons to use.
How can product attributes be used when creating shopping cart discounts?
• Create a new Cart Price Rule.
• Marketing > Cart Price Rules
• Click Add New Rule.
• Go to Conditions.
• Select Products Attribute Subselection.
• Click the Plus below “if an item is found in the cart with ALL of these conditions true:”
• Select an attribute and click the ellipses (…) to the right of “is.” Specify the text value (not the attribute ID)
How is the use of shopping cart coupon codes tracked with Magento 2 native logic?
• Go to the shopping cart rule.
• Click on the new Manage Coupon Codes section.
• Coupon codes that are used are visible here.
• Reports > Sales / Coupons
What are the three common methods of creating product price discounts?
- Single product special price: go into the product and set the Special Price attribute and the date range that this price will be in effect.
- Catalog Price Rules: on a more global basis, use product attributes to locate the products for a discount.
- Cart Price Rules: apply blanket discounts to all products.
How could you create a product price discount and display a related “on sale” banner on listing pages using Magento 2 Enterprise Edition functionality?
• Create the pricing rule: • Marketing > Catalog Price Rules • Create the banner: • Marketing > Content > Banners • Add banner. • In “Related Promotions,” specify the price rule to be featur
