Ecommerce - 1.7 Data Analytics and Testing

Question 1

Google Universal Analytics

Answer 1

• Probably the most powerful web analytics platform on the internet (free). This platform helps track and correlate much information about visitors on the website and their purchases.

Question 2

A/B Testing

Answer 2

Shows customers the A (original) or B (updated) version. This is good to see what users prefer more: which performs better and achieves more goal completions.
• The next step is Multivariate testing. This can pit multiple versions against each other to find a winning combination.

Question 3

Optimization

Answer 3

• The process of continually editing and working with the website to increase sales.

Question 4

Personalization

Answer 4

• Ways to make the website be unique to a user. This could be things like using the customer’s name, showing them products that they are interested in (based on other purchases), or adjusting sales emails to how they have responded to previous emails.