Application of Knowledge - 4.4 Promotioms

Question 1

Customer segments

Answer 1

• Promoting to specific customer segments is to increase those customers’ use of that coupon (thus engagement with the website) without offering it to everyone (and potentially groups of customers who wouldn’t be as profitable).
• Magento EE makes this very simple with the customer segment tool.

Question 2

Related products

Answer 2

• Related products serve two purposes:
• Gives customer other options (golden rule).
• Try to sell more products.
• Best to be used in a way to educate customer on your other offerings.