Application of Knowledge - 4.11 Checkout

Question 1

Checkout

Answer 1

• This is the most often abandoned area of the customer journey.
• Companies often have two goals:
• Get the necessary information to process the order. This competes again:
• Help the customer checkout as quickly as possible.
• This is where many one-click checkouts have arrived: they help provide the necessary shipping and billing information to the merchant, making the customer’s checkout faster.
• Obviously, at the point of the checkout page, customers might still be trying to see what shipping / tax costs or determine other information about their purchase.
• If this information is made readily accessible beforehand, this might reduce the number of abandoned carts.