Application of Knowledge - 4.10 Returns (RMA)

Question 1

Returns

Answer 1

• While returns can be very expensive for a company, they give good insight into what a customer thinks of the product.
• Might the product description or photos be inaccurate?
• Might the product be poorly constructed?
• Might the packaging of the product be faulty?
• Might the customer be having buyer’s remorse for some reason?
• The number of people who handle returns (if listed on a website) often gives an insight into how many issues companies have with their products.