fast food Flashcards
what is diffusion
the transfer or dispersal of cultural elements from one group of people to other groups of people
what is spatial distribution
the arrangement of geographical phenomena or activities across the earths surface
what is franchising
the use of a suppliers trademark and products for which the franchising pays a fee. Many major chains, such as MacDonalds which use this business modal
what is glocalisation
the modification of global products and ideas to suit local conditions
how has the process of franchising has aided in the diffusion of fast food products
franchising sets up an entire business for us. it gives you all the nessarssy processes, products and items. this allows for diffusion to occur easily because people knew what they are getting and they already have everything set up for them
what does QSR stand for
quick service restaurant
what is a good
a good is any product that satisfies human wants through its consumption or use
who founded McDonalds
Richard and Maurice McDonald
what are some of the benefits of franchising for a company
cheap growth options for the company.
rapid expansion on the number of stores that the company has in multiple locations across a country
what is comparative advantage
the ability of an individual, group, or country to carry out a particular economic activity (such as making a specific product) more efficiently than another activity
what is friction of distance
based on the notion that distance, usually requires some amount of effort, energy time, and/or other resources to overcome
due to the ‘friction’ spatial interactions will tend to take place more often over shorter distances, the amount and intensity of interaction will decay with distance
what are the positive social implications of the changes in production and consumption of fast food goods
employment opportunities- both direct and indirect
contributions to charities such as Ronald McDonald house
investment in community groups
what are the negatives social implications of the changes in production and consumption of fast food goods
obesity
loss of cultural identity
poor working conditions (in some countries)
exploitations (in some countries)
what are the positive economic implications of the changes in production and consumption of fast food goods
generation of wages results in income taxes
company profits are taxable which provides revenue for host countries
opportunities for third party companies to become suppliers
what are the negative economic implications of the changes in production and consumption of fast food goods
diseases related to obesity place huge financial burden on national heath budgets
the dominance of multinational fast food companies has a negative impact on small/medium sized local business
- what are the negative environmental implications of the changes in production and consumption of fast food goods
the litter produced by fast food packaging. USA- 2nd largest contribution to litter, UK-50% of litter McDonalds
plastics from straws etc contributes towards plastics in the oceans which impacts upon marine life
the use of natural resources also has negative implications. the production of plastic straws requires the use of fossil fuels which increases CO2 emissions
the use of potatoes for fries has impacts on water requirements with 500 litres of water required for every 1kg of potatoes
- what are the negative environmental implications of the changes in production and consumption of fast food goods
largest impact comes from beef products. large areas of land as well as coral crops and water are needed as McDonalds are the largest consumer of beef in the world
cows are producers of methane which is a potent greenhouse gas, which again enhances the greenhouse effect
the demand for beef and soy based products means that deforestation happens on a large scale. this is not only results in the removal of natural habitats but also the production of greenhouse gases as trees are carbon sinks and burning them releases carbon back into the atmosphere
another ingredient used by F.F.Cs is palm oil. palm oil is grown in tropical regions of the world and again requires the use of deforestation practices
due to pressure from consumers, F.F.Cs have introduced a number of initiatives aimed at helping the environment including (recycling bins, removal of straws and an alternative meat option called beyond meat)
what is the diffusion of fast food
the diffusion of fast food refers to the spread of fast food products from its city or country of origin into other places, for example McDonalds spreading from its country of creation, USA, and opening stores in Australia
what is a franchise
arrangement where one party (the franchiser) grants another party (the franchisee) the right to use its trademark or trade name as well as certain business systems and processes, to produce and market a good or service according to certain specifications
what is a franchisee
an individual or company that holds a franchise for the sale of goods or the operational of a service
what is a franchisor
a person or company that grants the license to a third party for the conducting of the business under the franchisors trademark
franchising has many benefits for the company, including
cheap growth options for the company. the franchisee buys into the company and the company grows due to the increase in businesses, however, this is a relatively cheap process for the company as the franchisee pays the cost
rapid expansion on the number of stores that the company has in multiple locations across a country
greater buying power of ingredients and packaging, which means cheaper prices as brought in bulk
higher customer loyalty and greater brand recognition due to the number of stores visible in an area
more money available for advertising and marketing as all franchisees must contribute
more sales of the goods and therefore greater profit for the company
when and where was the first international McDonalds opened up
in 1967, McDonalds went international by opening a store in Canada
what are some of the changes that McDonalds went through on their menu in order to enter into the Indian fast food market
the changes that occurred included replacing the McDonalds iconic beef Big Mac with a Maharaja Mac, made with a chicken patty instead of beef and introducing vegetarian options, including the McAloo burger made from potato.
