FACTORS THAT AFFECT THE OUTCOME OF AMERICAN ELECTIONS Flashcards
What is incumbency in elections
A lot of the time a congress member is reappointed
What advantages do incumbents have
name recognition
boast past achievements
Benefit from an already organised campaign and funds
How many one-term presidents since 1945
3
whats a key element of any election
Policy issues
What is most of the time the biggest issue in the election
Economy
Example of a president dealing with an unexpected problem well
Bush and 9/11 - boosted approval ratings to 90%
Examples of october surprises in the 2016 election
trump 2005 tape being vulgar to women - said was banter and bill clinton said worse to him on the golf course
Hillary had an investigation into using a private email server while being sec of state
What are political ads
Important component in an election campaign
useful to show a candidates image and to attack the other candidates
What happened in the 1960 first tv debate
Nixon refused to have make up like kennedy and he looked pasty,pale and sweaty on tv
Those watching thought kennedy won, those listening thought nixon won
What does social media help
Incumbency
People like share or follow views the same as theirs already
What does social media allow candidates to do
Air their views without much of a filter
What has been growing on mainstream media
Partisanship in news outlets
Fox - republican
MSNBC - democrat
What are the factors that affect the outcome of elections
Leadership
media
incumbency
issues
money
as a general rule higher-spending candidates have what
a greater chance of wining elections
Traditionally so incumbents spend more or less than challengers
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