Factors Involved in Minority Influence Flashcards
What are the three factors that are involced in minority influence?
- Consistency.
- Commitment.
- Flexibility.
What does consistency refer to?
The idea that the minority is more likely to influence the majority if their views are consistent.
What are the two forms of consistency?
- Synchronic consistency.
- Diachronic consistency.
What is synchronic consistency?
The minority group are all saying the same thing.
What is diachronic consistency?
The minority group have been saying the same things for a long time.
What are the two evaluation points for consistency?
+ Moscovici (1969).
+ Wood et al (1994 - meta-analysis).
What does commitment refer to?
This is the idea of how minority groups sometimes engage in extreme activities to draw attention to their views; these eactivities demonstrate risk or inconvenience to the minority group.
What is commitment also referred to as?
The augmentation principle.
What are the two evaluation points for commitment?
+ Xie et al (2011).
- Based on research with low ecological validity.
What does flexibility refer to?
The willingness of a minority group to adapt and accept counter-arguments and be willing to compromise.
What are the two evaluation points for flexibility?
+ Nemeth and Brilmayer (1987).
- Real-life minority groups are more complicated.
