Conformity Flashcards
What is conformity also known as?
Majority influence.
What is conformity (majority influence)?
The tendency to change our views or behaviours in response to the influence of a larger group.
What are the three main types of conformity?
- Internalisation.
- Identification.
- Compliance.
What is compliance?
This is where the person conforms publicly with the views/behaviours expressed by others in a group, but privately (internally) do not agree.
Is compliance a long-term or short-term change?
Short-term (a temporary change).
What type of conformity is compliance?
The most superficial type of conformity.
What is an example of compliance?
Laughing at an offensive joke because others are laughing but not finding it very funny privately.
What is internalisation?
This is where the person genuinely accepts the desired groups norms, views, and behaviours both publicaly and privately. These changes are also present when the group is absent.
What is internalisation also known as?
Conversion (the individual ‘converts’ their private way of thinking).
Is internalisation a long-term or short-term change?
Long-term change.
What type of conformity is internalisation?
The deepest type of conformity.
What is an example of internalisation?
An individual may share a flat with vegetarians and become a vegetarian themselves but may stop eating meat for the rest of their lives.
What is identification?
This is where the person conforms to the views/behaviours of the group because they identify with the group and want to be accepted by the group.
Identification combines elements of compliance and internalisation - the individual mostly privately accepts the views/behaviours however the purpose of conforming is for public acceptance by the group.
What is affinity?
This is the natural liking we seek from someone or multiple people (especially in identification).
Is identification a long-term or short-term change?
The change lasts as long as the person wants to be accepted by the group.
