Explanations For Comformity Flashcards
What are the two explanations for conformity?
- Normative Social Influence (NSI).
- Informational Social Influence (ISI).
What is normative social influence?
This is where an individual conforms to be accepted or gain approval from other members of a group.
What type of conformity is normative social influence similar to?
Compliance.
What does an individual desire in normative social influence?
Desires to be liked.
What does normative social influence refer to the fear of?
The fear of rejection.
Is normative social influence a permanent or temporary change in our behaviour?
Temporary.
What are the three evaluation points for normative social influence?
+ Asch’s conformity research.
+ Asch’s research (participants wrote answers down).
- Struggles to explain individual differences.
What is informational social influence?
This is where an individual conforms as a result of being unsure of what to do in a situation so they look to others with seemingly more information.
What type of conformity is informational social influence similar to?
Internalisation.
What does an individual desire in informational social influence?
Desires to be right.
Is informational social influence a permanent or temporary change?
Permanent.
What are the 4 evaluation points for informational social influence?
+ Asch’s variations (task difficulty).
- Low ecological validity.
+ Lucas et al (2006 - mathematical problems).
- ISI and NSI may not be clearly separate.
