Factors affecting the travel and tourism industry (Learning Aim D) Flashcards
What is ‘board’ accommodation?
The meals provided with a tourist’s chosen accommodation.
What is differentiation
Elements of a product or service that makes it different to others on the market.
What is public relations (PR)
The maintenance of a positive public opinion.
What is disposable income?
The amount of money people have left over after tax and bills.
What is an exchange rate?
The amount of money that one currency is worth in another currency.
What is fuel hedging?
An agreement to buy fuel at a pre-determined price for a specified amount of time.
What are demographics?
Data relating to a population. E.g., age, gender and wealth.
What is the grey market?
Older people with a substantial income.
Different generations
Baby boomers: People born between 1946-1964.
Millennial (Generation Y): People born between 1980-1997.
What is a multi-generational family?
A family that consist of many generations.
What are hipster holidays?
Holidays to unusual destination, often popularised through social media.
What are internal factors?
Things that the organization can control. For example, marketing strategies, budgets, recruitment issues and organizational policies.
What are external factors?
Things that are outside of the organization’s control that they must respond to.
Government legislation and legal factors: Development of Transport act 1969
Established British Tourist Authority which eventually formed VisitBritain. Aims to coordinate all tourism organisations and provide a ‘voice’. Scotland and Wales have to fund and develop their own tourism.
Government legislation and legal factors: Transport act 1980
Deregulated (took away lots of rules) express coach rules, leading to more competition and choice for travellers.