External Environment Flashcards

1
Q

Why do businesses need to take external environment into account?

A

In order to make effective decisions.
Because they have little, if any, control over these factors.

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2
Q

Why do businesses need to monitor their external environment?

A

To react to any changes that occur.
The most competitive businesses will anticipate change, rather than react to it.

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3
Q

What external factors can impact a business?

A

Politics
Economy
Social
Technology
Legislation
Environment

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